Eféeor attempts to choose fabrics of great qualities like the silk crinkle, chiffon, cotton, the wool, for a modern and refined elegant look. Each detail is thought in a preoccupation of comfort, softness and refinements. All textile creations, embroideries, are carefully handmade in France. Each creation has its own characteristics. Each article is thus unique. Each collection follows a creative process in several stages:
L’inspiration :Fanatic of fashion, of cultural innovation, of design, Alexandra, mixes, associates, opposes her lucky finds with her recollection of stories, tales, and childhood dreams. The collections mix thus the very modern style with the scintillating dreams symbolized by embroidered, screen printed, flocked ornamentations on clothes.
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| Creation :The rough become sketches, spirits are transformed into palette, graphics remove and adapt to the fabrics choices |
Fabrics:Each fabric is selected in a preoccupation of comfort, and elegance. The main fabrics used are silk, cotton, and wool. These fabrics are selected for their incomparable softness, their skin carefulness, and their natural qualities. The embroideries use varied techniques: The bourdon,chain stitches , mix, intertwine, and are superimposed on the SWAROVSKI strasses, and crystal stones.
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| Hand made:Alexandra, the fashion creator, selected French companies having a great know-how, a follow-up and a quality control in the respect of the Eféeor concept. Each model is carried out in small series because the difference, the exception, the unique are the essential points of the models |


